SELLERS +
MARKETING

It's all about giving you more — a strategy that goes beyond the basics.

5 Step Marketing Flow

Professional camera capturing high-quality visuals of a staged living room, highlighting step 1 of Ken Boyd’s 5-step marketing strategy.

1) High Quality Visuals

  • Professional Photography + Videography
  • 2-Minute Video capturing every aspect of the space
Person viewing a property listing on a laptop, representing Step 2 of Ken Boyd’s marketing strategy: MLS exposure and social media promotion

2) Online Presence + Social Media

  • MLS Listing
  • Social Media Videos for the listing made by marketing and videography experts
White hand symbol inside a circle with arrow on a blue background, representing the pause point where most real estate marketing stops—inviting viewers to explore further.

Most real estate marketing plans stop here . . .
Let’s dive deeper!

Person viewing a home listing on a smartphone and laptop, illustrating the launch and exposure phase of a real estate marketing plan through social media and landing pages.

3) Launch + Exposure

  • Social Media Touchpoint 1 (Linkedin, Facebook, Instagram) - for initial launch + exposure
  • Landing Page: Dedicated listing page or banner on the realtor’s website
A postcard with a home photo beside a blue envelope and white flowers, representing print and physical marketing materials like brochures and mailers used in real estate campaigns.

4) Print + Physical Marketing

  • Brochure/Handout - Highlights key features, home benefits, and possibly the neighbourhood
  • Postcards for Mailing If needed as part of your custom plan for success.
Close-up of a person using a smartphone, representing ongoing social media engagement and communication during a real estate marketing campaign.

5) Ongoing Engagement + Promotion

  • Social Media Touchpoint 2 (Linkedin, Facebook, Instagram) - Showcasing lifestyle + best home features
  • Guaranteed + Ongoing Communication With potential buyers, ensuring you're informed every step of the way
  • Social Media Touchpoint 3 (LinkedIn, Facebook, Instagram) – Continued promotion in various ways to appeal to different buyer types and communication styles

This structured approach ensures maximum exposure and leaves an impression that is both
professional + engaging.

Social media isn't one and done - we want to highlight different selling features in various methods to appeal to as many buyers as possible.

Questions about the strategy?

Our approach can be customized to your property.